THE REAL RISK OF OVERPRICING YOUR HOME IN TODAY'S MARKET.
Posted on Mar 31, 2026
Many sellers ask the same question:
“What happens if we just price it higher and see what happens?”
It is a fair question.
But in today’s Calgary market, overpricing can quietly cost you more than you realize.
Buyers Are More Informed Than Ever
Today’s buyers:
- Track price reductions
- Study days on market
- Compare similar properties...
WHAT BUYERS ACTUALLY NOTICE IN THE FIRST 90 SECONDS.
Posted on Mar 11, 2026
Buyers decide how they feel about a home within the first 90 seconds.
Sometimes faster.
It is rarely about square footage first. It is about feeling.
Here is what buyers truly notice.
1. Light
Is the home bright?
Are the blinds open?
Are bulbs consistent in colour?
Natural light and warm lighting create emotional comfort immedi...